A rebranding and expansion of the NFTA Metro. The bright logo is the cornerstone of the new NFTA brand, embracing a playful quality that can be seen at each station across Buffalo. With an expanded map and new lines, this project explores what a focus on public transit could do.
May 5, 2017
Mind The Gap was presented at Sugar City Arts Collaborative on May 5, 2017. In addition to showcasing the rebranding, original silkscreened posters were available and hung around Buffalo to promote.